Echo - Premium tea

ECHO is a contemporary tea brand designed to capture stillness in motion — the echo of warmth, light, and aroma in a single frame.
The visual direction was crafted to be scroll-stopping and sensorial, translating the calm ritual of tea into striking, memorable imagery.
Each composition blends natural textures, cinematic light, and modern minimalism to elevate tea from a daily beverage to a visual experience.
Through warm stone tones, translucent steam, and tactile materials, ECHO stands as a refined yet grounded brand world — one that feels both inevitable and alive.